Natural Selection was founded in 2009 by John Park. The name takes inspiration from Charles Darwin’s ‘Origin of Species by way of Natural Selection’. Combining modern tailoring with a history of pioneering denim from the finest Japanese mills, Natural Selection is a continually evolving denim and lifestyle brand pioneering the use of unique fabrics and new denim shapes while maintaining a successful core line.
Between Concrete Studio and Projects, the agency provides a unique platform for Natural Selection, enabling the agency to deliver a full circle service that combines PR communications and Sales.
Concrete Projects represents Natural Selection’s global press office, VIP and influencer relations and manages all events including seasonal London Fashion Week presentations.