'No Evil’ is a limited edition jean concept from Natural Selection. In 2007, John Park, bought 1000m of organic 14oz selvedge from denim mecca White Oak plant, part of Cone Mills in North Carolina. Shortly after purchasing the fabric the mill terminated organic cotton production leaving John with some of the most precious and iconic denim available which until now has remained uncut.
'No Evil' saw Natural Selection take this denim to create a limited run of 360 pairs of jeans, released back in 2013 through 13 carefully selected stores worldwide. Designed with the utmost attention to detail, craftsmanship and construction, special attention has been given to the fit and cut to create the pinnacle of the modern denim jean and a true collectors item.
No Evil Live On sees the project continue and aims to unite Natural Selection with other designers and brands allowing the organic 14oz Selvedge to be interpreted in unique and interesting ways.
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