This Is Not Clothing is a luxury brand and consumerist art movement. Artist Jam Sutton celebrates and reinvents masterful artworks, juxtaposing contemporary culture and fine art. The clothing is considered a wearable canvas, featuring original bespoke artwork prints onto ethical fair trade cotton. Through ‘This Is Not Clothing’ Jam creates original pieces and shares his unique vision of our society by paying homage to the great artists that have shaped and influenced the history of art.
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